atopica
aTOPIC DISEASES IN CHANGING CLIMATE, LAND USE AND AIR QUALITY
Atopica studies the impact of changes in climate, land use and air pollution on allergen pollen-induced diseases through a chain of quantitative physical and statistical models. The project involves vulnerable groups of atopic patients in order to search for predictive biomarkers, and establish statistical models of disease response to pollen for assessing future trends and risks.
Atopica is funded by the EU's FP7 framework programme for small or medium-scale focused research project.
effective identity
A BOX OF VISUAL ELEMENTS
Advanced details for a distinctive identity
logo
From concept to design: a bunch of ragweed for health issues
A fan form of 2D shapes with a leaf outline; a central Ambrosia as the focus of the project; a green hue for the plant elements and environmental changes.
communication gear
A KIT OF VALUABLE RESOURCES
The flexibility of the graphic elements combined with the versatility of the tailored tools
website
An organized structure for project information
A multi-page website to offer more interaction opportunities for visitors.
Original graphics to point out project details and attract a specific target audience.
roll-up & flyer
Science and society
A catalogue of advanced printed materials to provide relevant messages to a large variety of individuals.
word puzzle & memory cards
Science games
Outreach tools to attract mixed age people to science.
A plant matching game to explore project themes. Science quizzes and puzzle games to introduce people to the language of plant science.
